Build a sales pipeline with qualified leads
B2B Lead Generation
You need more leads and qualified meetings with decision-makers, but you lack the time or expertise to make it happen. Welcome to storycodeco.
Of B2B leads from social media come from LinkedIn
Lower cost-per-lead with multichannel campaigns
Snov.io 2026
More sales opportunities with social selling
Full-funnel lead generation for B2B
We generate leads by combining outbound sales and inbound marketing to book qualified meetings and build a pipeline of prospects that convert. All consolidated in CRM with full revenue attribution.
Sell more with outbound and inbound working together
We deliver sales and marketing that work together to generate leads, brand awareness, and insights.
Outbound Sales
A dedicated outbound team reaches key accounts with personal outreach via phone, email, and LinkedIn to convert prospects who're ready to buy. Those who aren't ready yet get picked up by marketing and converted later.
Inbound Marketing
A dedicated marketing team builds content and paid campaigns to get your name out there, move prospects closer to buying, and generate warm leads for sales. What we learn from inbound helps us decide who to call first in outbound.
Your Go-To-Market framework for B2B lead generation
We set up a framework that aligns sales and marketing in CRM. Whether it's LinkedIn Ads combined with outbound sales or Google Search Ads combined with social selling — we use an approach we know works.
Sales and marketing audit
We look at what you're doing today in sales and marketing. We find where the two aren't working together and where the biggest opportunities are
Growth strategy and sales tactics
STP workshops (Segmentation, Targeting, Positioning), ICP analysis, TAM mapping, and Go-To-Market plan with channels, content pillars, and sales tactics
Sales enablement
Lead lists, organic and paid content, sales pitches, automations, and reporting setup in CRM
Sales and marketing running together
Marketing and sales run at the same time. Marketing builds awareness and shows who's interested, so sales knows who to reach out to first
Reporting
Advanced reporting and revenue attribution in CRM with lead scoring and conversion rates per channel
Get the highest ROI on lead generation
Salespeople and marketers
We do both sales and marketing. That means they actually work together instead of pulling in different directions.
Advisors who do the work
We both advise and do the work — at every level. We take 100% responsibility for what we recommend and test it in practice.
Your only agency
You don't need multiple agencies for your Go-To-Market strategy. You just need one. A single point of contact for the entire value chain from strategy to execution.
What a partnership can look like
Illustrative examples based on storycodeco's delivery model. Not actual client cases — figures are estimates based on comparable engagements.
«How a consulting firm filled its pipeline with full-funnel lead generation»
Norwegian management consulting firm (~80 employees). Partners had no time for sales, and marketing was sporadic with no connection to the sales process.
Read full story →«How a tech company combined channels for lower cost-per-SQL»
Swedish B2B tech company (~50 employees). Outbound alone produced too low a volume, and the company wanted to combine channels to increase qualified meetings without doubling the budget.
Read full story →Learn how to fill your pipeline with qualified leads
Our B2B Lead Generation playbook — with frameworks for combining outbound and inbound into a lead generation engine.
Frequently asked questions
We use one onboarding month for strategy, training, and campaign design. From month 2 we're fully operational, building brand awareness and generating leads.
We combine a retainer with a performance fee, so we share the risk and balance quality and quantity — while being an alternative to an in-house hire or two separate agencies.
Our contracts are flexible with a 2-month notice period and can be scaled up, scaled down, or paused.
We guarantee process and the factors we can control — quality of outreach, content, campaigns, and reporting. We don't guarantee specific results unless you also deliver on your part (availability, feedback, CRM usage).
What are you working on? Let's figure it out together.
Grab a coffee with us and let's talk about what you want to achieve.
Let's talk