Storycodeco
B2B Marketing

B2B marketing that fills your pipeline

B2B Marketing

Become the #1 brand in your industry. Experience inbound leads calling you to buy your services. Make it easier for sales to win deals.

80%

Of B2B leads from social media come from LinkedIn

LinkedIn

31%

Lower cost-per-lead with multichannel campaigns

Snov.io 2026

45%

More sales opportunities with social selling

LinkedIn

Full-funnel lead generation with paid and organic marketing

We help you sell more with marketing that covers every stage — from getting your name out there to generating warm leads for sales. This makes the long B2B sales cycle easier.

Top-of-mind awareness wins deals

Decision-makers buy from brands they know. We make sure they know yours — through paid and organic marketing that keeps you visible.

01

Organic marketing

Landing pages, website articles, LinkedIn posts, case studies, videos and visuals — content that brings in organic traffic and moves leads closer to buying. SEO of existing and new content so you show up in search over time.

02

Paid marketing

Digital ad campaigns on LinkedIn, Google, Meta and online publishers. Some campaigns create awareness and get your name out there, others catch people who are already looking to buy.

A sales mindset in a marketing world

We know sales and bring that mindset to marketing — so every campaign is measured on real results, not just clicks.

01

Strategy

Audits and workshops for brand positioning, ICP and buying journey. Identify the right strategy and mix of content and channels. Build a roadmap for delivery and results tracking

02

Production

Produce the content needed — landing pages, articles, posts, case studies, visuals or SEO optimization of existing content. Everything anchored in the client's ICP and positioning

03

Distribution

Launch campaigns and use CRM to tie everything together: LinkedIn Ads, Social Selling, Google Search Ads, Meta Ads or programmatic. Split-test, improve and provide recommendations based on data

A unique combination of salespeople and marketers

We do both sales and marketing, so we speak both languages. Our sales background means we measure marketing on what actually matters — pipeline and SQLs, not just clicks and impressions.

1

Sales + marketing in one agency

We understand both sides and make sure sales and marketing actually work together — not in silos.

2

Revenue-focused marketing

All campaigns are measured on pipeline contribution and SQLs. We don't do marketing for vanity metrics — we do marketing for revenue.

3

Full-service or modular

Use us as your full marketing engine, or pick the parts you need. We're flexible and plug into your setup.

Customer Stories

What a partnership can look like

Explore all →

Illustrative examples based on storycodeco's delivery model. Not actual client cases — figures are estimates based on comparable engagements.

B2B Marketing
«How a SaaS company became top-of-mind with decision-makers»

Danish SaaS company (~25 employees) with strong product-market fit but no visibility among decision-makers. All sales came via network and referrals. The company needed a systematic marketing effort.

Read full story →

Learn how to build a B2B brand that drives sales

Download our B2B Marketing playbook with frameworks for content strategy, channel selection and revenue attribution.

Get the playbook

Frequently asked questions

We use CRM-based revenue attribution to track the entire funnel from first touchpoint to closed deal. Everything is reported on pipeline contribution and SQLs — not just impressions and clicks.

Yes. We always start with an audit of existing materials. We can build on what works, improve what doesn't, and fill gaps with new content.

Organic marketing builds momentum over time — expect visible results from month 3-4. Paid marketing can generate leads faster, often from week 2-3. We set realistic expectations during the strategy phase.

Retainer + performance fee. The retainer ensures predictable capacity, and the performance fee component ensures we have a direct incentive to deliver results. Pricing varies with scope — number of channels, content needs and campaign complexity.

Contact

What are you working on? Let's figure it out together.

Grab a coffee with us and let's talk about what you want to achieve.

Let's talk
NK
Growth Expert
SB
Sales Advisor