Frameworks and playbooks for B2B growth
Playbooks & Frameworks
Playbooks with real frameworks and templates for B2B sales and marketing. Based on what actually works.
The ultimate guide to B2B email in Norway
Improve your B2B emails so they convert more in the Norwegian market. Includes templates, examples and benchmarks.
Contents
- Email structure and subject lines that get opened
- Personalization for the Norwegian market
- Follow-up sequences that convert
- A/B testing and improvement
Outbound Sales Playbook
Complete framework for building and scaling an outbound function. From ICP definition to campaign execution.
Contents
- ICP definition and lead list building
- Multichannel outreach sequences (phone, email, LinkedIn)
- Script templates and objection handling
- KPIs and reporting framework
LinkedIn Social Selling Playbook
Turn LinkedIn into a sales channel with profile setup, content strategy and outreach sequences.
Contents
- Step-by-step profile setup
- Content strategy for thought leadership
- Connection request and message templates
- LinkedIn Ads for B2B
Go-To-Market Framework for Norway
Framework for validating and entering the Norwegian market with lower risk and faster results.
Contents
- Norwegian market analysis framework
- STP strategy for new markets
- Campaign plan for market validation
- GTM report template
HubSpot for B2B Sales
Set up HubSpot correctly for B2B sales teams — pipeline, workflows, data quality and reporting.
Contents
- Pipeline setup and stage definitions
- Workflow automations for sales
- Data cleansing and enrichment routines
- Dashboards and reporting
Pipedrive for B2B Sales
Set up Pipedrive correctly for B2B sales teams — pipeline stages, automations, integrations and user adoption.
Contents
- Pipeline setup with stages and rotting periods
- Automations for follow-up and deal routing
- Integrations with email, calendar and marketing tools
- Insights dashboards and user adoption
B2B Lead Generation Playbook
Combine outbound sales and inbound marketing for full-funnel lead generation with revenue attribution.
Contents
- Full-funnel framework
- Outbound + inbound integration
- Lead scoring and routing
- Revenue attribution in CRM
Frequently asked questions
Yes, all playbooks are free. We ask for your name and email so we can send you updates and relevant resources.
The playbooks are made for B2B sales and marketing leaders who want to use methods that work. They're suitable both for those building something new and those looking to improve existing processes.
Yes, the playbooks are designed to give you enough knowledge to get started on your own. If you need help with setup, we're available to support — but the playbook stands on its own.
What are you working on? Let's figure it out together.
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