The Challenge
Founders spent most of their time prospecting and running sales meetings, which took focus away from product development and strategy. There was no system — follow-up happened in the founders' heads, and the pipeline overview existed only in a spreadsheet. The model was unsustainable for further growth.
The Approach
The solution wasn't to give founders better tools, but to build a dedicated SDR function that took over the entire top of the sales funnel. This involved recruiting, training, process design and tech setup — all in one coordinated effort.
- 1Defined ICP and outbound strategy in workshop
- 2Recruited and trained 2 SDRs
- 3Set up LinkedIn social selling
- 4Built HubSpot with pipeline and reporting
- 5Delivered playbooks and templates
Results
- ~35
Sales Qualified Leads over 5 months
- 2
SDRs fully operational
- Full pipeline visibility in HubSpot
- Founders freed from daily prospecting
“We realized we'd never scale the product if my co-founder and I were still the only ones selling. We needed a function that could deliver qualified meetings without us.”
The Outcome
Two SDRs are now fully operational and delivering a steady stream of qualified meetings to founders — who now spend their time on closing and strategic conversations. Pipeline is visible in HubSpot, and for the first time the company has a sales process that doesn't depend on any single individual.